In isiZulu this simple word means 'we are coming'. For young people in the most disadvantaged parts of South Africa, it will mean so much more.
Building on our collective's longstanding partnership with global charity Room13, Siyeza sees a TBWA team travel across rural South Africa, armed with nothing more than a newish van (thank you Datsun) and a camera.
Their aim? To inspire and unlock the talents of young people by giving them a rare opportunity to learn photography skills and explore their own creative intuitions.
You can follow the entirety of the team's adventure here and share your own inspiration along the way.